Programme
AI for Marketing and Content in Albania
A five course programme for marketing and content professionals: briefs, drafts, campaign material, audience data and the checks that keep claims truthful and personal data protected.
- Courses
- 5
- Estimated study time
- 40 hours
- Assessment
- Learning only. Completion is not a qualification.
Study time is a planning estimate, not a measurement with participants. The courses listed below carry their own estimates; they add up to 75 hours.
Who it is for
Marketing specialists, content writers, social media and communications staff in companies, agencies and organisations in Albania.
What it develops
On completing the programme you can brief and draft with AI, keep every published claim verifiable, handle audience data lawfully, and check generated material before it goes out.
Courses and sequence
- 01
Training
Marketing and content AI: Orientation
The role of a marketing and content specialist and what AI changes in social media, email, blog, ads and video scripts: where it helps, where it must not decide, and how safe use begins.
Estimated study time: 15 hours
Can be requested independently
- 02
Training
Marketing and content AI: Workflow
The daily workflow of a marketing and content specialist with AI: social media, email, blog, ads and video scripts, with a human check at every step.
Estimated study time: 15 hours
Can be requested independently
- 03
Training
Marketing and content AI: Documents and communication
Documents and communication for a marketing and content specialist: drafting, editing and checking text with AI, with no invented facts and no personal data in public tools.
Estimated study time: 15 hours
Can be requested independently
- 04
Training
Marketing and content AI: Data and analytics
Data and analytics for a marketing and content specialist: summaries, tables and reports with AI, each with a stated source and a check before any decision.
Estimated study time: 15 hours
Can be requested independently
- 05
Training
Marketing and content AI: Quality and evaluation
Quality and evaluation for a marketing and content specialist: criteria for judging an AI output, a second review, and the typical errors of this work.
Estimated study time: 15 hours
Can be requested independently